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I checked out TikTok precisely once. Barnes & Noble had mentioned something called "BookTok," so I wondered if that was worth getting involved in. Then I watched a few videos and had a very old-man "What on earth did I just watch?" reaction. There was no substance whatsoever. It was less than candy.

Maybe I just sampled the wrong videos, but everything I've heard about the site since has me convinced that it's best to just stay away from that one.

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I was tempted to explore that "BookTok" space too -- and maybe I still will at some point -- but it's just been pretty low on the priorities list. Thanks for your thoughts, Daniel.

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